It is well-known that Bollywood star Salman Khan’s film, Radhe had a simultaneous theatrical release and direct OTT streaming on Zeeplex this month 13th as an Edi festival special. Reportedly, Zee group had initially acquired the entire rights of the film for Rs 230 crore but later revised the deal and negotiated it to Rs 190 crore after witnessing the Covid crisis situation across the globe.
Keeping aside the disastrous word of mouth for Radhe, the commercial terms indicate that the film is a hugely profitable venture for Salman Khan’s SKF production house. As per the inside reports, Salman Khan had invested Rs 90 crore in the making of Radhe and sold the film’s theatrical and non-theatrical rights to Zee management for Rs 190 crore.
Considering the above figures, it is evident that Salman has benefitted Rs 100 crore profit with a disaster content like Radhe. Now, this has become a hot topic of discussion among Bollywood circles. Radhe was directed by Prabhu Deva and has Disha Patani as the female lead.
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