The Director Risky Play with ‘Kushi’

“Kushi,” the upcoming Telugu cinema release, is generating significant anticipation due to its star power featuring Vijay Deverakonda and Samantha. Both actors are aiming to achieve box office success with this project. The film recently completed its censor formalities and received a U/A certification.

Clocking in at a runtime of 2 hours 45 minutes, “Kushi” has opted for a slightly longer duration for a love drama. While this decision presents a risk of potentially losing audience engagement, Siva Nirvana, the director, is known for crafting successful love dramas.

This suggests a calculated move on his part to maintain viewer interest throughout the movie, despite the elongated runtime. In an era when filmmakers often opt for shorter runtimes, Siva Nirvana’s choice to go against the grain could indicate his confidence in delivering a compelling narrative.

Vijay Deverakonda has been actively promoting the film through various events ahead of its September 1st release. As the release date approaches, the audience awaits to see if “Kushi” manages to strike the right balance between its extended runtime and engaging storytelling.