Sridhar Cheni

Biography:

Sridhar Cheni has the indelible stamp of a seasoned practitioner who has mastered in two vastly different worlds: the corporate boardroom and the creative frenzy of Tollywood. He is poised like a seasoned executive, with a confident and approachable posture. He has a natural, refined and eloquent style, a keen eye and a natural smile that instantly puts people at ease, as a result of years of heading up international education consultations.

Standing on a movie stage or sitting in a corporate meeting, Sridhar is a blend of tradition and modernity. As a Corporate Leader for over 25 years, he has a preference to a sleek and streamlined style that is typically used in business environments, such as well-fitted suits and sharp black ties. But when it comes to his more recent role as a film producer, under the Vayona Entertainments banner, he moves into his more relaxed, approachable attire, often sporting a clean, crisp white button-up shirt in his high-energy movie launches and promotional events.

However, the quiet and calculated composure of Sridhar is what really makes him Sridhar. He doesn’t seek fame like many other entertainment industry personnel, he lets the results do the talking. He’s the man who makes sure to build solid foundations, run high-stakes partnerships and create opportunities for new, digital talent to emerge on screens around the world, including Netflix and ETV Win.