In the Sankranthi clash this year, with films like Guntur Kaaram, Hanu Man, Saindhav, and Naa Saami Ranga in the spotlight, a noticeable shift is observed. Unlike the trend of peppering mass commercial films with catchy item numbers, this year’s lineup seems to break away from that tradition.
Unlike the previous clash featuring Megastar Chiranjeevi’s Waltair Veerayya and Balayya’s Veera Simha Reddy, the current contenders lack the typical festive fervor in their music. While Boss Party and Manobhavalu Debbatinnayi became chartbusters last year, this time around, there’s a scarcity of such foot-tapping, massy songs in the upcoming releases.
With the exception of the Kurchi Madathapetti song, the absence of the usual item numbers is quite notable. This deviation might reflect a growing emphasis on content driven films over the conventional allure of item songs.
The absence of these peppy numbers raises the question of how these Sankranthi releases will fare without relying on the traditional formula of energetic tunes and dance beats, signaling a potential shift in audience preferences towards substance over style.
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