“Salaar,” produced by Hombale Films, has caused a stir among distributors due to its unique distribution strategy. Unlike previous Hombale Films releases in Telugu states, which were managed by the production house taking advances from distributors, Salaar was sold on an NRA (Non-Returnable Advance) Basis at substantially higher prices.
The producers had high expectations for Salaar’s business, but the movie fell short of their anticipated performance due to various reasons. Despite being sold at premium rates, the film’s trailer didn’t generate the expected buzz, and promotional efforts were minimal, adding to the challenges.
Complicating matters further, distributors are facing difficulties in securing significant offers for the film. The recent disappointing results of other big films have made buyers cautious, leading to a reluctance to pay the entire amount upfront. This has left distributors in a precarious situation, needing to bear a substantial risk if they can’t secure full payments before the release.
The breakeven value of Salaar in Nizam stands at 65Cr, a figure that hasn’t been achieved by any movie so far, intensifying the concerns of distributors. Despite quoting high prices, buyers are hesitant, and the uncertainty regarding receiving full payments has heightened tensions among distributors, who now face the possibility of heavy losses if Salaar doesn’t perform well at the box office.