Pan-Indian fever the real problem for Telugu cinema?

The Telugu Film Industry has been obsessed with pan-Indian movies ever since the Baahubali franchise, directed by SS Rajamouli, turned out to be a massive success at the box office. While every top actor in the industry has been trying to replicate that kind of success and stardom, other actors are trying to venture into other languages.

Some other actors are failing to find their footing in the post-pandemic era, where OTT platforms are ruling with their relentless content, and ticket prices are driving away audiences from theatres. Prior to the pandemic, and prior to the pan-Indian fever in Telugu cinema, there was a clear sense of what the audiences wanted and liked.

That’s not the case now, with so many experiments and so many safe bets turning out to be huge disasters at the box office. Unlike before, even movies belonging to top actors are failing to make an impact at the box office, unless they really get an overwhelmingly positive response.

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