Yashoda Pre-release Business Details

Yashoda starring Samantha in the lead role is a female-centric sci-fi emotional thriller. Directed by the director duo Hari-Harish, the film is gearing up for a theatrical release in Telugu, Tamil, Hindi, Malayalam and Kannada languages simultaneously on November 11th.

Considering Samantha’s recently diagnosed health issue, the makers of the film are not forcing her to participate in the film promotions. Though there is no force on her, Samantha herself took initiative and shot for a recorded video which was released this morning. In the little more than twenty minutes video, Samantha talked about Yashoda, her health condition and her film career.

On the other hand, actress Varalakshmi Sarathkumar who will be seen in a key role in Yashoda is seen promoting the film on a decent note. Along with Samantha and Varalaxmi, Yashoda also has Malayalam actor Unni Mukundan in a prominent role. As the film’s theatrical trailer which was released a few days back caught everyone’s attention, the trade is expecting a decent opening for the film.

Meanwhile, the latest we hear is that the theatrical business for Yashoda is done for Rs 22 crore. Reportedly, Asian Cinemas bagged the theatrical rights of Yashoda for the twin Telugu states for Rs 12 crore. Including other domestic languages and overseas, the total business for Yashoda is done for Rs 22 crore. Just a decent word of mouth is enough for Yashoda to achieve the break-even target, say sources.

Bankrolled by senior Telugu producer Sivalenka Krishna Prasad under his Sridevi Movies banner with a whopping Rs 40 crore budget, Yashoda has its music composed by Mani Sharma.

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