Vijay Devarakonda catapults his own banner

Vijay Deverakonda evidently riding high on success, the latest surprising apprise from is that he is coming up with his own production house called King of the Hill. The logo illustrates a hill with a crown on it. At the recent press meet, on asking the reason behind the name King of the Hill, he said his surname Deverakonda means King of the hills and thus the name.

The Rowdy boy said his motto behind starting the production house is to encourage new and novel talents in and around us. “When Tarun (Bhaskar) and I had the concept and confidence in hand but we know the struggle we went through to find a production banner. I don’t want the budding hidden jewels to go through the same pain,” he said.

With just a few movies, he rose to catapulting his own apparel brand, app and now a production banner.