Vaarasudu snaps a massive non-theatrical deal

The shooting for Kollywood star Vijay’s upcoming film, Varisu under the direction of Vamshi Paidipally is underway at a brisk pace. As per the inside reports, the entire shooting formalities for the film are expected to be wrapped up by October end.

Touted as a mass family drama, the film will have a simultaneous release in Telugu as Vaarasudu. Meanwhile, the latest we hear is that the makers have fetched a massive of Rs 120 crore through the non-theatrical rights. Reportedly, reputed entertainment channel Sun Network bagged the film’s satellite rights for Rs 50 crore. While the digital rights for both Telugu and Tamil are acquired by Amazon Prime for Rs 60 crore, the audio rights are snapped by T-Series for Rs 10 crore, say sources.

Being bankrolled by Dil Raju, Varisu has Rashmika Mandanna as the female lead. Thaman is the music composer for the film which is gearing up for a Sankranthi/ Pongal release.

Most Recommended Video