Allu Sirish and Anu Emmanuel’s romantic entertainer, Urvashivo Rakshashivo under the direction of Rakesh Sashii had a theatrical release yesterday. Opened to positive word of mouth, the film is expected to mint good revenues at the ticket windows.
Meanwhile, the latest we hear is that Urvashivo Rakshashivo’s post-theatrical streaming rights are with digital giant Netflix and Telugu content providing platform, Aha. As per the inside reports, the makers sold Urvashivo Rakshashivo streaming rights to Netflix initially as the OTT platform has accepted to pay a fancy amount but Aha is also added as the streaming partner of the film. It is widely known that Urvashivo Rakshashivo producer Allu Arvind is one of the partners of the digital platform Aha and it is the main reason behind Aha joining the film.
Sources reveal that Netflix management will be streaming Urvashivo Rakshashivo only after six weeks from now according to the agreement. On the other hand, Aha is also planning to premiere the film after it premiered on Netflix. Apart from the sizzling chemistry between Allu Sirish and Anu Emmanuel, the fun generated by Vennela Kishore and Sunil is also getting unanimous applause from the audience. Romantic songs are also receiving tremendous response from the targetted audience.
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