To commemorate Indian Cinema Day on September 16th, the Multiplex Association of India (MAI) announced movie tickets across all major multiplex chains in the country will be sold for Rs. 75 for the entire day on the 16th. All major multiplexes like Cinepolis, PVR, Inox, Carnival and others will be selling tickets at Rs. 75, including multiplex chains like Mukta A2, Movie Time, Asian, M2K, Wave and Delite.
This is an interesting announcement, considering that multiplexes have increased their ticket pricing by a lot this year, which has resulted in steep footfalls in theatres. The situation got so bad in the Telugu states and in other states as well, that extreme measures are being taken to make sure that audiences come back tot the theatres.
As such, it would have been a much better plan to fix ticket prices at a much lower cost throughout the year, instead of at Rs. 75 on just a single day, as it would definitely invite more people to watch a film in theatres, irrespective of how the film may be.
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