Prashanth Varma’s upcoming movie, “Hanuman,” has been a talking point since its first look was unveiled, garnering immense curiosity among audiences. Set for release during the festive Sankranthi season, the film faces competition from movies like Guntur Kaaram, Saindhav, and Naa Sami Ranga.
Despite being directed by a relatively new filmmaker and featuring a young hero, Teja Sajja, the film boasts a budget of Rs 55 crore. When factoring in publicity and other expenses, the total cost for the movie stands at around Rs 60 crore, a significant amount. However, the teaser itself has exceeded expectations, aiding the producers in recovering substantial amounts.
Zee Group has acquired the non-theatrical business rights for approximately Rs 30 crore, effectively recuperating half of the movie’s budget. Within the Telugu states, the film’s rights were sold for over Rs 20 crore, contributing significantly to covering the overall budget. Moreover, the film’s release extends overseas, across Hindi-speaking regions and the rest of India through their own distribution channels.
Anticipation for “Hanuman” remains high, especially in overseas territories where bookings have commenced strongly. Hindi markets also expect massive numbers, promising additional profits for the producers. Furthermore, the movie’s dubbed versions in international languages present an added advantage for the “Hanuman” team, extending its potential reach and revenue streams.