Anirudh, the acclaimed music director in the South, commands hefty budgets from producers due to his exceptional compositions. Renowned for elevating films with his music, his popularity surged after the successes of ‘Vikram’ and ‘Jailer’. However, while he excels in composing for South Indian films, his foray into Bollywood as a singer has been met with challenges.
Despite his Tamil and Telugu songs becoming chart-toppers, Anirudh struggles to replicate the same success in Hindi. His voice in Shah Rukh Khan’s ‘Jawan’ drew mixed reactions, with some criticizing his pronunciation and voice match with Shah Rukh in the song ‘Zinda Banda’.
Recently, his work with Vishal Mishra on the remix of ‘Bade Miyan Chote Miyan’ received criticism, with many blaming Anirudh’s voice and the use of autotune. Anirudh’s Bollywood goals are dependent on his ability to create a successful song as a singer soon.
Despite his composing prowess, bridging the gap between his South Indian achievements and acceptance in Bollywood remains a hurdle for him to conquer in order to establish himself as a versatile artist on national the arena.