In the current electoral situation, a noticeable shift has occurred within the Telugu film industry. Unlike previous general elections where Tollywood celebrities actively aligned themselves with political parties, the current scenario paints a different picture.
Notable figures like Ashwini Dutt and KS Ramarao, stalwarts with longstanding affiliations to the Telugu Desam Party, stand out among the relatively reticent new stars. Curiously, a pervasive silence envelops the industry regarding political endorsements.
Even stars from Telangana refrain from overtly supporting regional or national parties, abstaining from social media activism and election campaigns. Speculation arises that this “silent mode” may stem from a perceived vindictiveness in contemporary politics. Fear looms that openly endorsing a party could lead to repercussions if the supported party faces defeat, potentially resulting in harassment from those in power.
The cautious stance of Tollywood celebrities during the Telangana elections appears to be a strategic response to the volatile and unpredictable nature of present-day politics, where repercussions for political affiliations can extend beyond the ballot box and impact personal and professional domains.