Mahesh Babu has been named the brand ambassador of Hyderabad-based Techno Paints.
Mahesh Babu, a leading figure in Tollywood, has been named the company’s brand ambassador, according to Hyderabad-based Techno Paints. He will serve as the company’s brand ambassador for a two-year period, the business declared on Wednesday.
“Prince Mahesh Babu’s status as a youth star will aid in the growth of our business. Akuri Srinivas Reddy, the founder of Fortune Group, which owns the Techno Paints brand, expressed his tremendous confidence in the company’s ability to establish itself in the Indian retail paints market.
For the past 22 years, we have been successful in offering quality paints and quality painting services to the business-to-business (B2B) segment. We executed over 1,000 projects in Andhra Pradesh, Telangana and the rest of the country,” he said.
The company aims to capture 25% of the Telugu State’s Rs 12,000 crore paints market. “We’ll reach this goal in 12 to 18 months. At 5,000 contact points, our products will be for sale. We already produce 2,000 different paint colours. We’ve recently added 1,000 more hues. In order to rapidly provide the colours that clients request, we established colour banks. Only MNCs provide this service. We recently introduced items like tile primer, wood polish, wood glue, and weatherproofing chemicals,” the man said.
Techno Paints created 25 depots to provide paints in a timely manner. “In Patancheru, we have established a 50,000-square-foot core warehouse facility. We currently have a 1 lakh metric tonne manufacturing capability. We will begin production at our new facilities in Palnadu, Visakhapatnam, Andhra Pradesh, and Odisha the following year. Our capacity will rise to 2.5 lakh metric tonnes as a result, according to Srinivas Reddy.
Recently, the Telangana government awarded Techno Paints a significant project. Under these projects, Mana Ooru-Mana Badi and Mana Basti-Mana Badi, the business took on the painting of 26,065 schools. The business that Mahesh Babu will support recently finished more than 80 real estate projects in the previous fiscal year and currently has 140 projects on the go. It employs 250 people, with up to 4,000 painters working for it directly or indirectly.