Telugu cinema is known for its commercial entertainment, the kind of entertainment that shifts the audience’s focus from their reality, and lets them escape to a different reality, for a short period of time.
Tollywood is now in a new phase, where every filmmaker is aiming for pan-Indian success, and every actor is aiming for a pan-Indian image. While this is a very good thing for the Telugu film industry, and the Telugu audience, as it opened up the industry to the world, it has also created a huge longing for the kind of cinema that Telugu audiences love and cherish.
With pan-Indian dreams, a lot of regional elements have gone missing from films, leaving audiences with just a sample of them, while the rest of the film tries to cater to a wider audience. As such, a huge nostalgia is currently going around, for cinema that was released in the early 2010s.
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