Opinion: In a pan-Indian era, a severe drought prevails for movie lovers

Telugu cinema is known for its commercial entertainment, the kind of entertainment that shifts the audience’s focus from their reality, and lets them escape to a different reality, for a short period of time.

Tollywood is now in a new phase, where every filmmaker is aiming for pan-Indian success, and every actor is aiming for a pan-Indian image. While this is a very good thing for the Telugu film industry, and the Telugu audience, as it opened up the industry to the world, it has also created a huge longing for the kind of cinema that Telugu audiences love and cherish.

With pan-Indian dreams, a lot of regional elements have gone missing from films, leaving audiences with just a sample of them, while the rest of the film tries to cater to a wider audience. As such, a huge nostalgia is currently going around, for cinema that was released in the early 2010s.

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