Ismart Shankar is getting a lot of mixed reactions from the public. The masses are loving it but the classes have no interest at all in the film which will be out this Friday.
The pre-release business of the film is yet to be closed and this has created tension in the unit. Dil Raju, who was supposed to buy the film has backed out at the last minute leaving many in distress.
Puri is going through and not many are excited to put money on this film. That is the reason, the film is finding hard to get distributors. Negotiations are on and the team is sorting out the last minute financial issues.