Why Single Screens are Fading in the Age of OTT

Suresh Babu, the senior producer of the theatre, has brought attention to the burden that single-screen theatres face in light of falling Surveys assemblies. He pinpointed the fall in viewership by visiting the TV platforms to the establishment of OTT platforms providing various content including ones that watch individual interests.

Unlike how the audience in the past was attracted by 2-star rated movies and merciless massacres, today they prefer blockbusters and large films with 4-star ratings. A liquidation of theatres for marriage events based on theatres or switching them to the real estate business as the future looks worse are advised by a Babu.

He added that the films should be content-driven and warned marketers to adopt various digital marketing strategies to reach the target audiences to cinemas. When asked about the possibility of screening alternative content such as IPL matches, Babu ruled out the idea by justifying that most viewers can access this content on their devices for free so it would not make any sense to charge extra money.

One more infuriating fact was brought forth by this instance which is how OTT sites are eating up the market share which is otherwise supposed to be rightfully earned by cinemas. Suresh Babu’s revelations in the core of it emphasize the reason why the film industry has to align its practice to the dynamic viewer’s taste, accept disruptive measures to incubate left-behind old cinemas in the time of the fast-growing digital entertainment.