In a surprising turn of events, Vijay Devarakonda finds himself shouldering the promotional responsibilities for his upcoming film “Kushi” all by himself. The highly anticipated collaboration with director Siva Nirvana sees Vijay teaming up with the talented Samantha Ruth Prabhu.
However, due to her battle with myositis, Samantha recently announced that she would be taking an extended break from work, possibly spanning a year.
This unfortunate news means that she will not be available to participate in the promotions of “Kushi” either. Scheduled for release on September 1st, “Kushi” holds immense promise for Vijay Devarakonda.
To make up for Samantha’s absence and ensure the film’s success, Vijay is reportedly planning some innovative solo promotions that can create a significant impact in Telugu, Tamil, and even Bollywood markets.
Given the setback faced by his previous film, “Liger,” Vijay understands the importance of effective promotion and is determined to do justice to this aspect for “Kushi.” While his efforts will undoubtedly contribute to the film’s success, it is equally crucial for the content of the movie to resonate with the audience.
With three films in his kitty, including a cop drama helmed by Gautham Tinnanuri and a family drama directed by Parausram, Vijay Devarakonda is working tirelessly to make up for lost time. As he takes charge of the solo promotions for “Kushi,” his dedication and commitment are sure to leave a lasting impression on the audience and make up for Samantha’s absence.