The Logic Behind Advancing Bhagavath Kesari

  • July 24, 2023 / 01:00 PM IST

Nandamuri Balakrishna’s much-anticipated film “Bhagavant Kesari,” directed by Anil Ravipudi, has generated immense hype since the teaser and title announcement. The film’s release date has been advanced by a day, moving from October 20th to the 19th, for a significant reason.

One primary factor behind this decision is Balakrishna’s belief that October 20th is not an auspicious day, despite it being a Friday. To ensure a more favorable release date, the team opted for the 19th instead.

However, this change has led to a potential clash with Vijay’s film “Leo,” distributed by Sithara Entertainment Vamsi in the Telugu market. Interestingly, “Bhagavant Kesari” is being produced by Sithara Vamsi himself.

To avoid any unwanted box office clashes, Balakrishna has already advised the producers to manage theater-sharing arrangements carefully. As Dil Raju is likely to handle distribution in the Nizam area for both films, he is expected to facilitate a settlement between them regarding theater allocation.

Moreover, the decision to release “Bhagavant Kesari” on a Thursday, ahead of the Dasara festival on October 24th, strategically capitalizes on the holiday season for kids and colleges, providing the film with both a holiday advantage and an extended weekend for better box office prospects. Fans eagerly await this exciting clash of two prominent films in the Telugu cinema world.

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