PEDDI Sets Record With Massive Audio Rights Deal

Ram Charan is busy shooting for his much-awaited Pan-India film ‘PEDDI’ directed by Buchi Babu Sana. The team recently kick-started promotions by releasing two powerful first-look posters which received a huge response.

AR Rahman is composing the music for this rural action drama with a sports backdrop. The film’s business has started with a bang, as the audio rights alone have been sold for over Rs. 35 crore. Popular music label T-Series acquired the rights.

This is the highest price ever for a Ram Charan film’s audio rights, proving his massive stardom and the excitement around the movie.

The deal covers all languages, and with AR Rahman on board, fans can expect an exceptional musical experience.

The huge value of this deal shows Ram Charan’s global appeal and the massive buzz for PEDDI. The film’s first shot will be launched on April 6th, on the occasion of Sri Rama Navami.

#Peddi #RamCharan #TSeries #ARRahman pic.twitter.com/EcWM35AiC6

— Fukkard (@Fukkard) April 2, 2025