Lux Cozi Stays Loyal To Varun Dhawan

Lux Industries Limited has extended Varun Dhawan’s contract as the brand ambassador of its popular men’s innerwear brand, Lux Cozi until 2030.

Varun first signed with the brand in 2017 and with this renewal, his association with Lux Cozi will continue for over 13 years.

The company believes Varun connects strongly with young consumers making him a perfect fit for the brand’s image.

Lux Cozi is one of India’s leading men’s innerwear brands and is available in more than five lakh retail outlets across the country.

Over the years Varun has featured in several of the brand’s advertising campaigns across television, print and digital platforms.

Apart from his endorsement commitments Varun remains much busy with his acting career, continuing to be one of the most popular stars among younger viewers.

Mega Power Star @AlwaysRamCharan looks absolutely stunning at the #PEDDI Delhi press conference pic.twitter.com/ah4kUzV5HY

— Filmy Focus (@FilmyFocus) May 28, 2026