To bolster its top position in the chicken market, the company releases a new TV commercial starring NTR Jr.
McDonald’s India (West and South) has taken a powerful step by appointing the Young Tiger of Tollywood, NTR Jr., as its brand ambassador. NTR Jr. recently made the entire world dance to the tune of the Oscar-winning song “Naatu-Naatu,” adding yet another level of excitement to its signature McSpicy Fried Chicken range. The company has released an action-packed TV commercial with the mass mega star driving the theme #DontExplainJustShare in his own cheeky fashion. The advertisement was conceptualized by DDB Mudra.
By releasing the ‘McSpicy Chicken Sharers’ in first-ever sharing buckets, the company has redefined the offering of its signature chicken line, McSpicy Fried Chicken. The McSpicy Chicken advertising film emphasizes this idea of “just sharing” the spicy chicken with everyone without the need for an explanation because everyone has to taste its mouthwatering flavor.
In this most recent TV ad, the actor is shown in a charming surprise in a colorful and imaginative environment. NTR Jr perfectly encapsulates the #DontExplainJustShare ethos of the new offers with a dash of magic and a cheeky quip. (In the TV commercial, he is shown charmingly fiddling with the moon to ensure that his preferred McDonald’s store stays open so that he can continue to consume the McDonald’s McSpicy Chicken sharers with his friends. In the other, he defeats a criminal without giving up his food, although they ultimately agree to split a McSpicy Fried Chicken.)
We are thrilled to have NTR Jr. join the McDonald’s India family as our brand ambassador, said Arvind R.P., Chief Marketing Officer for McDonald’s India (West and South). His outstanding screen presence, captivating charm, and relatability with young people and families perfectly complement our thriving brand and this new offering. With our newest campaign, which highlights the fun of sharing our delicious McSpicy Fried Chicken with friends and family, we look forward to enthralling our followers.
NTR Jr said, “I’m happy to join McDonalds (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers campaign speaks volumes about this spirit – #DontExplainJustShare .”
NTR Jr. is an icon who has altered how the world perceives Indian cinema, said Rahul Mathews, Chief Creative Officer and Executive Director of DDB. And we’ve altered consumers’ perceptions of fried chicken with McSpicy Chicken Sharers. In order for NTR Jr.’s unique flair to come through in our communication, we wanted to.
With McSpicy Chicken Sharer buckets, customers from the South may now treat themselves and their loved ones to the crispy-coated chicken marinated in distinctive tasty spice. McDonald’s India is dedicated to giving its customers high-quality meals prepared from real ingredients in line with its motto, “Real Food, Real Good.” The McSpicy Chicken Sharers sell a bucket of delectable bone-in chicken without the use of artificial colors, flavors, or MSG. McDonald’s India outlets in South India sell McSpicy Chicken Sharers for dine-in and take-out customers, as well as via the McDelivery® app for delivery, takeout, and on-the-go consumption.
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