Nani’s latest film, “Hi Nanna,” is gaining massive attention due to his vigorous promotional efforts, resulting in significant buzz. The movie’s terrific songs and promotional campaigns have led to lucrative deals, securing substantial profits for the producers.
The music by Abdul Hesham Wahab has become a sensation, with T-Series acquiring the film’s audio rights for a whopping ₹9.5+ crores, marking the highest deal in Nani’s career. Songs like Samayama and Ammadi have played a significant role in this success. Additionally, the digital streaming rights across languages sold for approximately ₹37 crores, while the Hindi dubbing and release rights fetched ₹8 crores.
Dil Raju reportedly acquired Nizam and Vizag rights for a substantial amount, contributing to the movie’s profitability. Overseas rights and the remaining Telugu theatricals were also sold at good rates, adding to the film’s profits. Furthermore, the Telugu satellite rights are yet to be sold.
Industry reports suggest that due to the immense buzz, the film might break even within a week of its release. Censor Reports hint that the pre-climax and climax sequences have deeply impacted viewers, amplifying the anticipation for the movie’s success. Overall, the movie’s exceptional promotional strategies, coupled with the anticipation generated by its content.