As the release date of “Family Star” featuring Vijay Deverakonda and Mrunal Thakur approaches, concerns are rising due to lackluster ticket sales. Despite the excitement for the film directed by P. Parasuram, the teaser’s reception has been tepid. Even Vijay Deverakonda’s extensive promotional efforts, from comedy shows to YouTube channels, haven’t sparked much interest in the movie.
In an unusual move, the team unveiled the full video song “Kalyani Vaccha Vacchaa” before the movie’s release, but it didn’t generate significant views, highlighting the struggle to capture audience interest. Produced by Dil Raju under Sri Venkateswara Creations, the movie reunites Vijay and Parasuram after the blockbuster “Geetha Govindam.”
Despite this promising collaboration, advance bookings for “Family Star” remain sluggish, indicating the need for a turnaround in ticket sales. The film’s failure to capitalize on Vijay Deverakonda’s popularity among youth and family audiences has contributed to its underwhelming advance bookings.
With promotional activities falling short, especially in key markets like Hyderabad and the US, the movie faces a challenge to secure strong opening day numbers. “Family Star” still needs to overcome challenges posed by competing releases like “Tillu Square,” which is already set to cross the 100 crore mark worldwide. To secure its box office prospects, “Family Star” must garner unanimous positive feedback from audiences. Though there’s potential for a successful summer run.
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