Usually, the promotional activity for any film is looked after by the production house, or by the director, as they would have an idea of the market that they’re aiming for. This doesn’t seem to be the case for Icon Star Allu Arjun’s upcoming film though, as neither the production house nor director Sukumar is involved in the productions.
Sources are saying that Bunny has taken total control of the promotions, as he is concerned about the non-Telugu markets, and the lack of proper buzz in those circles. Given that Pushpa is being advertised as Bunny’s first pan-Indian project, the actor is trying to make sure that the film hits all the right notes in all the markets that it’s being released in.
Pushpa is being made in two parts, with the first part all set to release on December 17th. The second part is expected to release next year. Rashmika Mandanna will be seen as the leading lady in the film, while Fahadh Faasil will be seen as the lead antagonist.
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