Salaar, starring Prabhas and directed by the renowned creator of the KGF series, was anticipated to make a significant impact in North India due to this powerful combination. Surprisingly, while it performed decently in other languages, its Hindi version fell short in numbers. Shobhu Yaarlagadda, the producer of Baahubali, highlighted that this was due to insufficient promotions.
In regions like Telugu, where Prabhas holds a strong fan base, minimal promotions sufficed. However, the Hindi market demands extensive pre-release buzz, something Salaar lacked. Shobhu suggested that showcasing Khansaar’s world and characters before the film’s release would have provided transparency about its storyline, which might have increased audience engagement.
Drawing comparisons with Prabhas’s previous Hindi-promoted film, Saaho, despite poor reviews, opened well due to his vigorous promotions. Salaar, with its positive reviews and stellar cast, missed out solely on building anticipation. Shobhu implied that better promotion could have easily doubled Salaar’s current Hindi collections, which stand at around 100Cr net.
Had Salaar been promoted effectively, it could possibly have surpassed the 200Cr mark in Hindi collections by now. Ultimately, it’s clear that in the vast and competitive Hindi market, strong promotions are crucial, even for films with remarkable star power and exceptional content.