With its global premiere, Prashanth Neel’s picture “Salaar,” which Hombale Films produced, has received a great deal of attention. But in the Telugu States, moviegoers are starting to worry about the cost of the tickets.
The production house secured permission for a ticket price hike in both Telangana and Andhra Pradesh, resulting in steep prices, especially for lower-class tickets in Andhra Pradesh. The current high ticket prices are dissuading audiences from watching the movie, particularly during weekdays.
This trend has been observed in recent films that experienced great weekends but struggled during the weekdays. To maintain the movie’s momentum and ensure sustained success, it’s crucial for the Salaar makers to reconsider their ticket pricing strategy, possibly by implementing a reduction in prices starting on weekdays, like Tuesdays.
The exceptional weekend performance of Salaar in the Telugu States shouldn’t be overshadowed by the risk posed by the high ticket prices during weekdays. By adjusting the pricing strategy, the film can potentially attract a larger audience base, ensuring a more consistent flow of viewership and revenue. Despite its strong global box office performance, addressing this pricing issue specifically in the Telugu States could significantly enhance Salaar’s overall success in the region.
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