Ram’s highly-anticipated movie, “Skanda,” initially set to release on September 15th, faced a rescheduling setback, and the new release date is now slated for September 28th. The film’s teaser initially generated significant excitement, attracting potential buyers and creating a positive buzz.
However, the trailer’s release, which showcased more conventional action and family emotions than hinted at in the teaser, led to mixed reviews, with some drawing comparisons to “Vinaya Vidheya Rama.” Business deals for the film are still in progress, with individual regions being settled gradually.
While the demand may not have met initial expectations, the producers are ensuring a solid pre-release business for the movie. Additionally, “Skanda” has reportedly already turned a profit through non-theatrical avenues. Despite the release date drawing near, the promotional campaign has been notably subdued.
Ram, currently occupied with shooting “Double iSmart” in Mumbai, plans to allocate a few days for “Skanda’s” promotions. The film’s team needs an aggressive promotional spree in the next twenty days, coinciding with a receptive audience for mass content. With a well-executed promotional campaign, “Skanda” holds the potential for a strong box office opening.