Bollywood: Will ‘Kalki 2898 AD’ Hit 25 Cr on Day One?

A few days ago, ‘Kalki 2898 AD‘ wasn’t generating much buzz, but now it’s a nationwide sensation.

[{"selector":"#anim-b12f503d-f2ed-4b4f-aaad-4636878532d6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.239583195224004%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ac85e3c-8bd1-4e6d-80a7-25f2185b4044","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-115aeb91-bcaa-4a5e-94d0-f956fc83ac78","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The promotional content is everywhere on social media, and advance bookings so high that websites crashed.

[{"selector":"#anim-b028982d-d643-4b16-ab99-078fc44bd1ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d806500b-d2ab-4c55-b1de-a564b84a5803","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd82e68c-f224-4bb1-9f25-9cb302e59d8c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

People are willing to pay high prices for tickets.

[{"selector":"#anim-ec9bc0d1-f4fc-4746-9523-ad5cc788723a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8691b51a-44f4-4837-b73f-ce5f8520aa43","keyframes":{"transform":["translate3d(0px, 192.41635%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ab89e95-ee0f-4fca-b86e-ec6822ce3bb2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}]

Pre-sales have already surpassed $2 million, many expect the film to earn over 200 crores worldwide on its first day.

[{"selector":"#anim-d3be4f5b-3878-4e70-bfbb-09b88bd5814e","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-e2a553e8-3188-4377-aaed-f81e587a175e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.4076576576576516%, -13.310368499153002%) scale(1.3378378378378377)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Despite limited promotion in North India, where they only held a press meet and released an English interview

[{"selector":"#anim-2f3a03e5-fd95-4206-942f-2e9129c1ce60","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aec4fb8c-82fa-4912-9fce-8f0a4aa51d7b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.42172739541159043%, 7.6116374558073066%) scale(0.6710526315789473)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

The Hindi version’s advance bookings are off to a great start.

[{"selector":"#anim-83e22678-0a25-4f4b-bfea-766b006f5a3d","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4116a964-abb0-4d71-bb12-5dc1af8b684f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cd7a8966-1ef3-4272-b0c1-8dd43ed5e519 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 7.627118644067801%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Analysts believe the film could earn around 20 crores net on its first day in the North possibly reaching 25 crores

[{"selector":"#anim-37eff6cc-44ac-418a-97d8-b458d9bd997f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-94d8cc0c-99c8-4c7c-997b-83e69198f567","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6ca65447-1f3f-4fb8-bd97-4906121a958c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -7.514140105610825%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

If these numbers hold, the movie could continue to dominate, as there are no major Hindi releases for a few weeks.

[{"selector":"#anim-bd4b4bf7-f0b7-4c3d-8894-9e8cfcc6902e","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-087ad142-89f4-4273-8db1-cc47518c73fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdf75ba4-de7c-40ad-8ada-e16efa1e44ff","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e298aa31-f2f4-4f65-a760-4ac0ced1c3d7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.796874828864528%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

With stars like Amitabh Bachchan, Deepika Padukone, and Prabhas, the film’s pre-release business in North India

[{"selector":"#anim-5b80867d-8085-412d-a444-1ac168192f18","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7476e8c-09fa-4276-9154-253d3ee79f05","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53274a46-ddec-4f47-bf12-f383de91023a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-899f0758-3afd-4b4f-8936-e6ab1bf42b8f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.34748616029764%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

It has been promising, hinting at heavy profits. We’ll see how successful this movie becomes.

[{"selector":"#anim-8681a411-c528-409d-b0bd-ad74be55b54c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23cd2c48-54cc-4e08-a502-1cf924cf6ee3","keyframes":{"transform":["translate3d(0px, 171.35212%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5cd90c6-5257-4e3e-9fdf-a0e2a71c299c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}]

[{"selector":"#anim-cb89b6b3-4e2d-4fe8-96ff-f9e45e1fd3c7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]