People will wait to watch Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan on OTT, Viveck Vaswani also noted in his thread.
Salman Khan’s offering for Eid In Kisi Ka Bhai With advance reservations being made by fans and seats quickly filling up for his Eid premiere, Kisi Ki Jaan is prepared to hit the theatres. Actor Viveck Vaswani, however, expressed his confusion on Twitter regarding the price approach for the movie.
Viveck was attempting to purchase movie tickets for Bhaijaan. Nevertheless, as he made his selections, he was shocked to learn that each ticket costs 1320 Rupees. He looked at the possibilities but was unable to understand the pricing system or the decision-making process.
He tweets, I understand Eid and Insignia and Bhais film and all! I don’t understand 1320/- per seat. With popcorn at 400/- per, it’s going to cost 10k for a family of 4 for this treat! Not counting car parking and other sundries. Trust me, they’ll wait a few days to see it on OTT.”
Others sought to defend the pricing in the comments area of Viveck’s tweet by pointing out that he had chosen Insignia, which is associated with wealth and privilege. A user commented, “I’m sure only those families which can afford 10k for a movie will go to INOX Insignia, others will either go to single screens or wait for OTT release.. There’s a huge gap between extremely low-end and a premium movie-watching experience in India.”
Yet Viveck went on to explain why it was absurd to invest lavish funds on an action film. He replies, “Let’s go a little deeper, equally luxury options are available at less than half across the board. So 1320/- is not a first option especially for an action tapori film. Hence my lack of understanding of how their mind works!!”
A user points out the booking of premium services and said, “Insignia is the premium high end theatre of Inox catering mostly to the ones who are willing to splurge in exchange for a luxury experience- most middle class folks don’t fall into this category. It’s akin to saying people would’nt eat out coz luxury fine-dining is so costly.”
Another said, “I’m sure there r many multiplexes like G7 or a PVR Juhu where prices r much less or reasonable , but do watch it on the big screen and not on the TV”.
To this, the actor replied, Viveck replied, “Tell those whose monthly income is an average of 15/20 k a month. That’s 95% of the country.
On discussing the cost of tickets for Kisi Ka Bhai Kisi Ki Jaan, Viveck Vaswani said that neither the theatres’ staff nor the Salman Khan movie were to blame. He just brought out how odd the criteria and decision-making for ticket prices are.
He tweeted, “They’ll blame the film. Not the wrong show timings, not the wrong ticket price, not the wrong plex in the wrong place in the city. But they will NOT allow the team that created the budget, story, cast, film to choose the best way to exploit the film. That is a strangers job!”
For the uninitiated, Kisi Ka Bhai Kisi Ki Jaan, a family comedy starring Pooja Hegde, Raghav Juyal, Shehnaaz Gill, and others in significant parts, will be released on April 21.
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