VIRTUAL IS THE NEW NORMAL says Susmitha Anala

This year has been unpleasant for all of us! Like many other industries the fashion Industry took a down trail post pandemic, especially for individual labels and entrepreneurs it’s an adverse situation unless they cope up with the new normal by marketing through digital mediums!

Susmitha Anala, a noted fashion enthusiast, designer and a stylist in the Telugu film Industry says ” During and after pandemic the social media consumption has been higher than ever, everyone of us experienced changes in our life and lifestyle during this period and hence the brands and fashion industry had no other option but to react to it. It’s almost the end of 2020 and people with vulnerable health conditions aren’t risking by going out to shop! So, Virtual will be the new normal from now on, and the brands/labels are going to up their game in the digital space! Get ready to witness the fashion revolution online”

Talking about fashion in the Telugu Industry, it’s going places and is on par with the Bollywood! With fresh talents exploring the space it would bloom more in the coming days, let’s all hope to get back to normalcy again until then Virtual is the new real!

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