Vijay Devarakonda finally lauches Rowdy brand!

Vijay Devarakonda, definitely knows how to capture the attention of people. He is an easy going guy with cool dude attitude and loud mouth, that doesn’t let him hesitate to express himself. He doesn’t have any inhibitions too. He will do whatever it takes to promote and entertain the audience. Even if he is just doing some branding to clothes, he is ready to do whatever it takes to grab the attention of people.

He has been doing different things from normal popular actors by inviting his fan to be his guest for Filmfare award event and then donating the award to Government relief fund as he doesn’t want to just hang it around on his shelf. He has been addressing his fans as rowdies and kept posting shirtless pics with title Rowdy all over.

He finally revealed the suspense behind him sharing those photos on regular basis. He did not launch another movie but launched his own clothline, Rowdy. During the event, he said, “I was not always this popular and rich too. I had to run around offices to become an actor and to buy decent looking clothes that would impress a director or producer, straight away, I had to ask my parents. During Yevade Subramanyam, I borrowed clothes from the movie costumes department and producers to allow me wear those good looking ones. Now, in 4 years, things have changed in my life drastically and I wanted to launch this clothline for youth and I pledge to keep the rates affordable for all my rowdies.”