Tollywood sensation Vijay Devarakonda, known for his philanthropic endeavors, recently pledged to gift 1 lakh rupees to 100 families on the occasion of his film “Kushi.” This heartfelt gesture garnered widespread admiration. However, an unexpected request has come his way from Abhishek Nama, a prominent Tollywood producer and distributor.
Abhishek Nama’s company, Abhishek Pictures, had acquired the theatrical rights for Vijay’s movie “World Famous Lover” in 2020, which unfortunately did not fare well at the box office, resulting in an alleged loss of 8 Crores for the distribution house. In a cleverly worded tweet, they urged Vijay to extend his generosity and help compensate for their losses, considering his forthcoming 1 Crore donation to needy families.
This plea has sparked a debate over the ethics of seeking compensation from an actor for a film’s commercial failure after several years, especially when he is planning a benevolent act. While it’s true that Abhishek Pictures may have incurred losses, many find the timing of their request questionable and believe it might be an undue burden on Vijay’s noble intentions.
As the industry and fans await Vijay Devarakonda’s response, the incident underscores the complexities of the entertainment business, blending the worlds of art, commerce, and philanthropy.
Dear @TheDeverakonda ,
We lost 8 crs in the distribution of #WorldFamousLover, but no one responded over it!!Now as you are donating 1CR to the families with your big heart, Kindly requesting & Hoping for you to save us and our Exhibitors & Distributors families also ❤️… pic.twitter.com/dwFHytv1QJ
— ABHISHEK PICTURES (@AbhishekPicture) September 5, 2023
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