Varun Tej, the lead actor of “Operation Valentine,” is shouldering the responsibility of promoting the film extensively, despite having the backing of Sony Pictures, renowned for its digital marketing prowess. His efforts to garner attention for the March 1st release have been noteworthy.
In a strategic move, Varun Tej has actively engaged in promotion across various regions. Notably, he embarked on a promotional spree in Mumbai and northern India, conducting numerous interviews and visiting significant sites like the Wagah Border and the Pulwama attack site to pay homage and promote the film. Additionally, he dedicated substantial time to promoting the movie in Hyderabad, participating in around 30 interviews within 24 hours, accompanied by a road tour.
His promotional activities extended to Andhra Pradesh as well, where he engaged with audiences in Vijayawada through press meets and mall appearances. He also attended a prominent ‘jaathara’ near Eluru and honored martyrs at Military Madhavaram village.
Varun Tej’s relentless promotional efforts have transformed the tour into ‘Operation Varun Tej,’ surpassing mere film promotion. The success of his endeavors remains to be seen, with anticipation building for significant openings for “Operation Valentine.”
