Varanasi Goes Global With Brand Integration Tie-Up

Rajamouli is currently working on his big budget adventure film Varanasi. The film stars Mahesh Babu in the lead role with Priyanka Chopra and Prithviraj playing important roles.

This film is being made on a big scale and is scheduled to release on April 7th 2027 without fail.

Recently the makers partnered with SkyBlue Cinematix, a company known for handling brand partnerships for films. The company has secured the exclusive global rights for brand integration in the project.

Brand integration is nothing but featuring real world products like cars, gadgets or clothing in the film as part of promotional partnerships.

This crazy film also features Prakash Raj and R. Madhavan with music by Keeravani.