Upasana Kamineni inaugurated the flagship boutique

Upasana Konidela, the spouse of Ram Charan, is a third-generation businesswoman.

Upasana Konidela, the third-generation businesswoman married to Ram Charan, and Sharad R, Titan’s Business Head-South, opened the flagship store of Zoya, the beautiful diamond store from the House of Tata, in Hyderabad. This lavish location is a true celebration of Zoya’s significant wearable art and is nestled within the magnificent confines of Jubilee Hills.

Each unique piece is an exquisitely made dedication to the Zoya woman, the brand’s inspiration whose essence is at the very core of its philosophy. The Zoya shop in Hyderabad is a dazzling example of the atelier’s unique experience of warm luxury, an unforgettable affair that enhances the way fine jewelry is experienced in India. It has an Indian soul and an eye on the world. Upasana, a third-generation business owner, attended the ceremony with Titan’s Business Head-South, Sharad R.

“I like the meaningful stories behind Zoya’s beautifully crafted jewelry that is thoughtfully designed for today’s woman. Hyderabad is sure to enjoy this boutique and its many treasures that bring alive India’s rich tradition of artisanship through contemporary design.”, said Upasana Konidela.

Sharad R. added, “With its commitment to meaningful art and warm hospitality, Zoya is setting new standards in fine jewelry experiences in India. Our boutique in Hyderabad, carries forward the Titan promises to create a destination for homegrown luxury and a refined brand experience that is distinctly above the ordinary.

Upasana Konidela and Ram Charan are expecting their first child together on a personal level.