Recently, Bollywood film producer Ronnie Screwvala discussed the challenging circumstances the business has encountered at the box office.
There is no disputing that Bollywood has had trouble at the box office. It has been difficult for performers and producers to establish themselves at the box office ever since the Pandemic hit the planet. Since 2021–2022, a select few films, including Brahmastra, Sooryavanshi, The Kashmir Files, Pathaan, have spellbound audiences and performed miracles at the box office. A few high-budget films, however, like Laal Singh Chadha, Ram Setu, Vikram Vedha, Raksha Bandhan, and many others, were a financial failure. Ronnie Screwvala, a Bollywood producer, has recently thought about this.
The renowned film producer recently participated in an intriguing podcast interview where she discussed how Bollywood was losing its identity and finding it difficult to draw audiences into theatres.
Other Bollywood directors were criticised by Ronnie Screwvala for taking the audience for granted. He continued by saying that because they live in La La Land in their own universe, they are irrelevant. When asked why Bollywood had lost its allure during a recent interview on Raj Shamani’s podcast, acclaimed filmmaker Ronnie Screwvala responded, “I don’t want to be critical, but I think we’ve taken our audience for granted here. And that’s the issue; we haven’t changed anything.
According to Ronnie Screwvala, “When you’re an insular industry—and I’m not saying we necessarily are, because I don’t want to be critical, I’m very much a part of it, and I’m proud of it—but when you’re insular, and you’re clannish, you just say the same thing again.”
“It’s the most dangerous place to be in when you’re with people who finish your sentences,” he continued. In every meeting, someone completes your sentence, and you leave exclaiming, “What a culture…” I’m sorry, but where is the variety? What is happening outside? How do you intend to resolve this issue? Who will you face off against? You’re in La La Land; you’re in your own little world. You are first in your own world, then in no man’s land, and finally you are irrelevant.
