This is the time when almost every movie is being made on a pan-Indian scale so as to appeal to the entire nation’s audience, by Tollywood filmmakers. Keeping aside such movies, there have been cases when purely Telugu movies have been able to make it big in the Hindi market, despite the lack of any sort of promotion at all.
The first case of this was Allu Arjun’s Pushpa: The Rise, which was released last year. While the film was aimed to be released all across India from the very beginning, it was very much made with the Telugu audience in mind, and literally, no promotion was done for the Hindi version of the film. Despite that, the film went on to become a massive hit in Hindi and turned out to be one of the highest grossers.
Now, Nikhil’s Karthikeya 2 has managed to achieve a similar feat, with the film surpassing all expectations and returning huge box office numbers in the North, even dominating Laal Singh Chaddha and Raksha Bandhan. With the stupendous success of Karthikeya 2 in the North, the entire team is expected to now promote the film in Hindi.
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