The ‘Guntur Karam’ Impact on Sankranti Movies

  • December 12, 2023 / 06:45 PM IST

Mahesh Babu, a prominent figure in Tollywood, has a massive fan following despite maintaining a relatively low profile in public appearances, preferring family time. He stands out as the only hero consistently delivering 125+ crore films that received mixed responses and didn’t have a pan-Indian release. The recent turnout at the ‘Animal’ pre-release event reflects his strong youth appeal.

Now, after a considerable gap, Mahesh is set to star in the action-packed entertainer ‘Guntur Karam’, marking the reunion of the successful ‘Athadu’ and ‘Khaleja’ duo, Mahesh and Trivikram. The film is highly anticipated due to the nostalgic connection fans have with their previous collaborations.

Despite ‘Guntur Karam’ locking its release date long ago to avoid competition, several other movies have opted to release around the same time, possibly due to confidence in their content or miscalculation. However, trade sources indicate that exhibitors and distributors are attributing the success of other releases to ‘Guntur Karam’, as it’s driving up demand and rates for Sankranti releases featuring both senior and junior heroes.

The tremendous hype around ‘Guntur Karam’ might affect the revenue of other films, prompting discussions about potentially delaying their releases closer to the Sankranti season. The industry is abuzz with speculations about possible date adjustments for these flicks.

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