Susmitha Konidela has been the fashion designer for her father right from her college graduation days early in 2000’s. After he dropped from the films, she also took to perusing fashion designing and she kept on improving her craft over the years. Even though she was approached by others she chose to not get into it too seriously, until she is not totally comfortable. So she took a sabbatical from designing for films.
When her father, Megastar Chiranjeevi decided to make a come back naturally she was given the preference to design the costumes for him. The different combinations used in the movie, successfully highlighted both the characters that his father is playing and also gave him a relatively younger look in the film from his last appearance. The colors she used have suited for his image and also were liked by his fans and ardent followed to the tee.
Even though some people trolled few looks, those were not given much importance, as in the end, the film became a huge hit and the styling got a good name too. Now, looking at her work for the film, Charan asked her style him for his movie with Sukumar to look completely new from his previous films. Sukumar was keen on what he wanted and after several discussions with the director, she came up with 10 different looks and one of them has been locked for the movie.
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