When producers are in doubt or when they are highly confident they host premieres to cast and crew, close members of media and few others. By doing so, they expect positive feedback and if there is anything negative, they will try to correct it, if they enough time. We have seen Pelli Choopulu being screened multiple times at multiple locations in recent history and even Ee Nagaraniki Emaindi got a private screening before it released.
Dil Raju has some success sentiments and he follows them, without fail. He did plan premieres for his movies earlier but whenever he has a family entertainer, he tends to welcome all the cast, crew family members to watch the film. He did the same for Shatamanam Bhavathi and their response gave him double confidence. Now, with the same director he made Srinivasa Kalyanam and he is looking to follow the same practice.
Nithiin and Raashi Khanna starrer is almost ready and by 3rd August, the censor works will be finished it seems. So, he is planning a screening for all the families of people worked for the film by 4th or 5th August. The movie is expected to become a big hit during the monsoon season. Mickey J. Mayer’s music has helped the film already by creating huge positive buzz. The movie is releasing on 9th August.