The highly anticipated film Salaar: Ceasefire, slated for release on September 28th, has generated a frenzy of anticipation among Prabhas fans. The collaboration between Prabhas and director Prashanth Neel has ignited immense hype surrounding the movie’s potential at the box office. The makers are leaving no stone unturned to sustain the excitement, with expectations set at a staggering 800 Crores in business for Salaar.
The unprecedented craze surrounding Salaar has led the makers to quote exorbitant prices for both theatrical and non-theatrical rights. Overseas rights have already been sold for a remarkable 80 Crores, while the Telugu states are expected to fetch a staggering 200 Crores. In other territories, the film will be released independently, driven by the confidence in its universal appeal.
The theatrical rights alone hold an impressive value of nearly 500 Crores, while the Digital rights are being quoted at 200 Crores. Negotiations are currently underway with major digital platforms, and it is anticipated that the audio and satellite rights will also command substantial sums.
Overall, the makers have set their sights on a non-theatrical business of approximately 300 Crores, propelling the film’s total worldwide business to an extraordinary 800 Crores. With sky-high expectations and unprecedented buzz, Salaar: Ceasefire is poised to create new benchmarks and establish itself as one of Indian cinema’s biggest blockbusters.
