The Eagle‘s Team made a wise move by postponing the release of Ravi Teja’s film from Sankranthi. The decision was prompted by concerns about screen allocation issues. Sankranthi releases are influenced by the film’s genre, as seen with Venkatesh‘s Saindhav facing challenges and struggling at the box office during the festival.
Nagarjuna‘s Naa Saami Ranga fared well, and to its suitable content for the festive season. Eagle’s promotional content suggested a serious action film similar to Saindhav, making a Sankranthi release risky due to potential competition for theaters and box office numbers.
The decision to release on February 9th seems strategic, considering the competition is smaller compared to Sankranthi releases, giving Ravi Teja’s Eagle a better chance to attract audiences as the preferred choice during that period. Overall, the decision to postpone the release appears to be a calculated move to optimize the film’s performance in a less crowded and more favorable box office market environment.