Rashmika Mandanna Launches Her Perfume Brand

Rashmika has officially stepped into the world of business by launching her own perfume brand, Dear Diary. For several months she had been using the hashtag #DearDiary on social media to share her thoughts. That hashtag is now the name of her fragrance line.

National crush shared sleek promo videos on Insta calling the perfume “a piece of me” and expressing how scents have always held a special place in her life.

She said she is excited but nervous about this new journey and thanked everyone for their support.

“I’m so grateful I get to do this. I hope I have all your blessings”, she wrote. Fans and celebrities flooded her with positive messages celebrating her new launch.

Vijay showed his support by reposting her launch video with a sweet message on Insta. Though their relationship has not been confirmed the gesture caught fans attention.

This one’s really really realllllyyyy close to my heart. It’s not just a brand.. not just a perfume.. it’s a piece of me

Scent has always been such an important part of my personal life.. and today I share that with you.. I am so grateful I get to do this.. I am so… pic.twitter.com/i8joMn3ZbU

— Rashmika Mandanna (@iamRashmika) July 21, 2025