It is common knowledge that there’s more craze for movies in the South, than in the North, and that there are more movie goers in the South as well, in comparison. With that being said, it comes as a wonder why not many offers are given to cinegoers in the South, on par with the offers given to the ones in the North.
PVR cinemas has now come up with something called PVR Passport. With this, subscribers to the program can watch 30 movies on weekdays by paying Rs. 1800 quarterly (90 days). This offer is not expected to be carried forward to the South, even though the number of people going to the theatres is much larger in comparison. This is to be introduced in three major cities in the North, initially.
On the other hand, even the National Cinema Day offer – where tickets were sold for Rs. 75 everywhere – was not applicable in the South, especially not in the Telugu states, where going to the theatre has been a cultural phenomenon for ages.
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