In the lead-up to “Pushpa 2,” there’s been a lot of discussion about how filmmaker Sukumar has been releasing teasers and peeks. Initially, what appeared to be a trailer turned out to be only a glance, and now what we anticipated to be a full teaser felt more like another glimpse. This unusual approach has raised discussion regarding Sukumar’s strategy.
Despite the confusion, Sukumar is known for his calculated moves in movie marketing. Some suggest that his decision to release a sequence showcasing Pushpa Raj’s disappearance without any dialogue, followed by a teaser with no dialogues, could be hinting at the unexpected twists and role-reversals in “Pushpa 2.”
Sukumar is unlikely to have merely mislabeled his releases, implying that there is more to it than meets the eye. “Pushpa 2: The Rule” stars Allu Arjun, Rashmika Mandanna, and Fahad Fassil and will be released in theaters on worldwide August 15th. With Sukumar huge track record and unique marketing strategies, moviegoers should expect a picture that defies norms and delivers plenty of surprises.
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