South Indian movies usually release on Friday because it is the start of good weekend. So it is easier for the committees to earn a lot of money due to collection guarantees. On the other hand, the circuits that traditional theaters attract beyond the weekday are mainly the weekends, the activity is no doubt a long-lived tradition.
While this is a new phenomenon, To surprise, a lot of pan-Indian films have their first day on Thursday instead of Friday. As an instance, ‘Shankar’s’ Indian 2 is going to be released on June 13th, a Thursday, in five languages. The same as ‘Kalki 2898AD.’ it will have a July 27th opening across the globe, Thursday. Then turned after with biggies ‘Pushpa 2’ on Thursday and Nani with ‘Saripodhaa Sanivaaram’ also joining the track.
Similar to this, the music videos which were initially to be released on Fridays, may over time, end up being released on Thursday, in the new order of things. The initiative will reinvigorate audience interest, leading to increased ticket purchases for not only pan-Indian films but also those in multiple dialects. However, whether something similar will also occur with the other movies from the same region continues to be seen.
