Trivikram Srinivas, a star director in the Telugu cinema industry, has a large fan following and is well-known for his unique style. With his power, major stars are scared to work with him on pan-India projects. While they are willing to work with him in Telugu films, they are wary of casting him in films for a wider audience in India.
Trivikram’s attempts at pan-India projects faced flops. Initially, discussions with NTR for a project fell through, followed by a similar outcome with Mahesh Babu. Even Allu Arjun, known for his pan-Indian aspirations, opted for other directors over Trivikram for such ventures. The reluctance stems from concerns that Trivikram’s recent works, focused on family-oriented themes, might not resonate nationally.
Despite his track record of successful Telugu films, there’s a perception that Trivikram’s storytelling might not suit the grand scale and diverse audience expectations of pan-Indian cinema. Stars seem inclined towards directors offering narratives perceived as more universally appealing, such as action, mass entertainment, and fantasy genres.
Trivikram’s challenge lies in adapting his style to align with the demands of pan-Indian audiences while retaining his signature touch. It’s a dynamic shift that requires both creative flexibility and strategic positioning to regain the trust of tier-1 stars for pan-India ventures.
