Hyderabad, November 3, 2025 – The 8th edition of IndiaJoy 2025 highlighted creativity and innovation across the AVGC (Animation, VFX, Gaming, and Comics) industries. Among its standout events was OTT Pulse 2025, a one-day conclave that united leading figures from India’s OTT and entertainment sectors to explore how regional storytelling is shaping the future of digital entertainment.
The session titled “South Stories, Global Strokes: The Future of Regional Originals” featured Padma Kasturirangan, Head of South, India Originals at Amazon Prime Video. She shared insights on how South Indian narratives are redefining streaming content globally. Padma spoke about Prime Video’s focus on authentic, culture-rich stories in Tamil, Telugu, Kannada, and Malayalam, citing hits like Suzhal: The Vortex, Inspector Rishi, Dhootha, and Poacher.
“We’ve always believed great stories can come from anywhere and connect everywhere”, she said. “When stories remain true to their roots, they cross borders and touch hearts. At Prime Video, we continue to support regional creators, nurture new voices, and build stories that travel, because the future of entertainment is diverse and borderless”.
The conclave also discussed how streaming platforms empower regional creators to experiment with new genres, collaborate globally, and expand their reach. It emphasized how regional content is fueling India’s creative economy and earning international recognition.
Bringing together filmmakers, OTT leaders, writers, students, and media professionals, OTT Pulse 2025 became a space of collaboration and inspiration. The event concluded with one powerful takeaway, that India’s regional stories are not just thriving locally but are becoming a global cultural force.
